# Plainrival > Competitor tracking for GTM teams. Plainrival checks your competitors' websites every day and sends GTM managers a weekly brief of what changed and what to do about it. Built in the EU for small B2B teams. Plainrival does three things: - **Watch:** every day it checks the public pages you choose on each competitor's site (pricing, product pages, changelogs) and keeps a dated history of what changed. - **Win:** each change comes with why it matters to you and one suggested move, in a weekly brief of at most 7 items, by email, in the app, in Slack and through MCP. - **Plainrival Timeline:** a calm launch planner with a calendar, dated checklists and one progress bar per plan. No AI. It reads only public pages, respects robots.txt and never signs in to other sites. Links to website content below point to Markdown copies; each copy names its HTML page in `url`. ## Website - [Home](https://plainrival.com/): What Plainrival does and who it is for, a preview of the app, the three ways to use it, the MCP connector, and the competitor changes it catches. - [Pricing](https://plainrival.com/pricing): Free, Solo, Team and Business plans in euros per month excluding VAT, what each includes, and the 7-day tracker trial. - [Plainrival Timeline](https://plainrival.com/timeline): A free launch planner: a calendar, plans with progress bars and dated checklists. No AI, no project-management overhead. - [Sample weekly competitor brief](https://plainrival.com/sample-brief): A full brief for a fictional company: ranked competitor changes, why each one matters and one suggested action for each. - [Changelog](https://plainrival.com/changelog): What's new in Plainrival, newest first and grouped by month. Markdown copy at /changelog.md. - [Cookie policy](https://plainrival.com/legal/cookies): The cookies Plainrival uses, by category, with their purpose and duration, and how to change your choice. ## Features - [Competitor website change tracking](https://plainrival.com/features/website-change-tracking.md): Plainrival checks your competitors' pricing, product pages and changelogs every day, and keeps a dated before and after of every change. - [Competitor pricing tracking](https://plainrival.com/features/pricing-tracking.md): Know when a competitor changes a price, a plan or what a plan includes. Plainrival checks their pricing page daily and says what it means for you. - [A weekly competitor brief with at most 7 items](https://plainrival.com/features/weekly-brief.md): Every Monday, the few competitor changes a GTM manager needs to know, each with why it matters and one suggested move. By email, in the app and in Slack. - [Complaint and switching signals about your competitors](https://plainrival.com/features/complaint-signals.md): Find public posts where people complain about a competitor or look for an alternative. Hacker News at launch; Reddit once we have licensed access. - [An MCP server for competitor research](https://plainrival.com/features/mcp-server.md): Ask Claude, ChatGPT or Cursor what your competitors changed. The Plainrival MCP server is read-only, uses OAuth and answers with links to the source. - [Plainrival Timeline: a calm launch planner](https://plainrival.com/features/plainrival-timeline.md): Plan a launch on a calendar, with dated checklists and one progress bar per plan. No AI, no assignees, nothing to set up. ## Compare - [Crayon alternatives for small B2B teams](https://plainrival.com/compare/crayon-alternatives.md): Six Crayon alternatives compared honestly: Plainrival, Klue, Kompyte, Competely, Visualping and Linkeddit. Who each is for, and what it costs. - [Klue alternatives for small B2B teams](https://plainrival.com/compare/klue-alternatives.md): Six Klue alternatives compared honestly: Plainrival, Crayon, Kompyte, Competely, Visualping and Linkeddit. Who each is for, and what it costs. - [Plainrival vs Competely: an honest comparison](https://plainrival.com/compare/plainrival-vs-competely.md): Competely writes AI competitive analyses and sends briefs. Plainrival checks competitors' pages daily and keeps a dated history of every change. - [Plainrival vs Crayon: an honest comparison](https://plainrival.com/compare/plainrival-vs-crayon.md): Crayon is competitive intelligence software for sales teams, priced on request. Plainrival is a weekly competitor brief for small teams, from €39 a month. - [Plainrival vs Klue: competitor tracking for small teams](https://plainrival.com/compare/plainrival-vs-klue.md): Klue is a competitive intelligence and win-loss platform for sales teams. Plainrival is one weekly brief for small B2B teams, with prices on the page. - [Plainrival vs Kompyte: an honest comparison](https://plainrival.com/compare/plainrival-vs-kompyte.md): Kompyte by Semrush sells annual competitive intelligence plans to sales teams. Plainrival is a monthly weekly-brief tool for small B2B teams. - [Plainrival vs Linkeddit Compete: an honest comparison](https://plainrival.com/compare/plainrival-vs-linkeddit.md): Linkeddit Compete adds weekly competitor briefs to a Reddit marketing platform. Plainrival does competitor tracking only, from the EU, from €39 a month. - [Plainrival vs Visualping for competitor monitoring](https://plainrival.com/compare/plainrival-vs-visualping.md): Visualping alerts you when any web page changes. Plainrival watches your competitors and tells you once a week which changes matter and what to do. ## Legal - [Privacy policy](https://plainrival.com/legal/privacy.md): What personal data Plainrival processes, why, on what legal basis, who helps us, how long we keep it and how to use your rights under the GDPR. - [Terms of service](https://plainrival.com/legal/terms.md): The terms for using Plainrival, a service for businesses: accounts, the free plan and trial, paid plans, acceptable use, liability and governing law. - [Data processing agreement](https://plainrival.com/legal/dpa.md): The Art. 28 GDPR agreement for personal data we process on behalf of customers in Plainrival: scope, obligations, sub-processors, security and deletion. - [Imprint](https://plainrival.com/legal/imprint.md): Who runs Plainrival and how to reach us, as required by the EU e-Commerce Directive. ## Plans - **Free:** an account with Plainrival Timeline and one timeline. - **Competitor tracking:** a 7-day free trial with no card, then the Solo, Team or Business plan. - **MCP server:** included in Team and Business. - [Sign up](https://plainrival.com/signup): create a free account. ## MCP server Ask Plainrival from Claude, ChatGPT or Cursor: add a custom connector with the URL https://mcp.plainrival.com/mcp. It uses OAuth 2.1, is read-only and sees one workspace per connection. Answers link to the page, the date and the change. The tools: - `list_competitors`: Tracked competitors with the date of their last change. - `get_weekly_brief`: The graded brief for a given week, at most 7 items. - `list_changes`: Changes filtered by competitor, type, date and minimum importance. - `get_competitor_profile`: A competitor's positioning, pricing snapshot and recent moves. - `get_change_history`: The full change history of one competitor. - `search_signals`: Complaint and switching posts by competitor, source or keyword. - `get_opportunity_report`: Grouped pains, missing features and quick wins, with quotes. ## Optional - [Full content](https://plainrival.com/llms-full.txt): every page above as Markdown in one file.