Why the weekly brief stops at 7 items
Most competitor alerts go unread. The Plainrival brief shows at most 7 changes a week, each with why it matters and one thing to do.
By DanPublished 1 min read
Example entry for the content layer (#58). Dan reviews the copy before it is published.
Alerts are cheap, attention is not
A tool that sends every change on every page is easy to build and hard to read. After a few weeks, the alerts go to a folder nobody opens.
Seven is a promise
The brief shows at most 7 items a week. If there are more changes, Plainrival ranks them and keeps the rest in the change history, where you can still find them.
Weekly brief
Week 40 · 4 items · 23 changes filtered out
- Moved SSO into every paid planPricing page · acme.exampleImportance 922 h
- Launched AI inbox triage in betaChangelog · cedar.exampleImportance 841 d
- New page: “Lumen Billing vs your product”Sitemap · lumen.exampleImportance 782 d
- Starter plan up from €29 to €35 a monthPricing page · orbit.exampleImportance 664 d
- Why it matters: one or two sentences about what the change means for you.
- What to do: one suggested move.