What it does
Once a day, Plainrival checks the public pages you choose on each competitor's site, and reads their sitemaps so a new page shows up within a day. Each change is saved with the text before and after, a screenshot and the date. The ones that matter go into your weekly brief.
- Text, not pixels. A cookie banner, a new date or a rotating testimonial doesn't count as a change.
- Any language. Sites in German, French or Spanish are summarised in English.
- A history you can scroll. See what a competitor said in June and what it says now.
How it works
Add a competitor
Add their website and choose the pages to watch: pricing, homepage, product pages, changelog.
Plainrival checks daily
Unchanged pages are skipped. Changed ones are saved with a screenshot.
Read what changed
Each change gets a type and a score. The ones that matter say why and suggest one move.
What it looks like
Change history
Northwind CRM · 14 changes since June
Homepage headline now targets small teams
Why it matters: They are moving into your segment. A sharper line on your homepage keeps you apart.
Homepage · before and after
New page: “Northwind CRM vs Fieldnote”
Why it matters: Buyers comparing you will find their version first. Check its claims and answer them on your own page.
Sitemap · new URL
Pricing pages get the same treatment, with old and new plans side by side: see pricing tracking.
Questions
Which pages does Plainrival check?
The public pages you choose, usually the homepage, pricing, product pages, changelog and blog. It also reads RSS feeds and sitemaps to catch new pages.
How often are pages checked?
Once a day. Competitor websites rarely change more often, and the history stays precise to the day.
Will I get a message for every small change?
No. Plainrival scores each change and drops the noise. The weekly brief shows at most 7 items; the rest stays in the change history.
Does it work on pages that need JavaScript?
Yes. Plainrival reads plain HTML first and loads a page in a real browser only when it needs JavaScript.
Is this allowed?
Plainrival only reads public pages any visitor can see. It respects robots.txt, identifies itself as PlainrivalBot, makes at most one request per second per site and never signs in.