Sample brief
Every Monday, at most 7 competitor changes, each with why it matters and one thing to do. This one is for Fieldnote, a customer tool for small B2B teams. Every company in it is fictional.
Weekly brief · Week 40
– · Sent Monday
28 changes checked, 5 shown. Ranked by how much each one matters to Fieldnote.
Why it matters: Fieldnote keeps SSO on the Business plan. Buyers with an IT team will now find Northwind cheaper for the same security, and will raise it in deals this month.
Suggested action: Give sales a one-line answer on SSO for the Team plan before Friday's pipeline review.
Source: Pricing page · northwind.example/pricing
Why it matters: Triage is the most requested feature for Fieldnote's shared inbox. Cedar can now say it sorts tickets for you, and Fieldnote can't yet.
Suggested action: Tell the customers who asked for triage when it is planned, so they hear it from you first.
Source: Changelog · cedar.example/changelog
Why it matters: The page targets searches for your name and says Fieldnote has no recurring invoices. You shipped them in June.
Suggested action: Publish your own Fieldnote vs Lumen Billing page that shows recurring invoices.
Source: New page in sitemap · lumen.example/compare/fieldnote
Why it matters: Small teams are Fieldnote's audience. Northwind used to sell to mid-size sales teams; now both of you make the same promise on the first screen.
Suggested action: Test a homepage headline that says what only Fieldnote does: contacts, inbox and invoices in one place.
Source: Homepage · northwind.example
Why it matters: Many Fieldnote customers pay for Orbit next to you for reporting. A price rise is a good moment to show them Fieldnote's built-in reports.
Suggested action: Email the accounts that connect Orbit a short guide to Fieldnote's reports.
Source: Pricing page · orbit.example/pricing
Also checked this week: 23 other changes, left out as noise.
From 28 changes to 5 worth reading, in four steps.
Plainrival checked the pricing pages, homepages, changelogs and sitemaps of 4 competitors every day: 28 changes.
23 changes left out, such as typo fixes, rotated testimonials and new footer dates.
The other 5 were scored against Fieldnote's positioning, most important first. Never more than 7.
Each item says why it matters to Fieldnote and one thing to do, with its source.
The same brief arrives by email, in the app and in Slack. Your AI assistant can read it through the MCP server. More on the weekly brief and Plainrival Timeline.
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