Plainrival vs Competely: an honest comparison
Competely writes AI competitive analyses and sends briefs. Plainrival checks competitors' pages daily and keeps a dated history of every change.
Published Last checked 30 September 2026
Both are priced for small teams and both email you a competitor brief. Competely starts with an instant AI competitive analysis (messaging, features, pricing, audience and a SWOT) that it re-runs a few times a month. Plainrival starts with daily checks of each competitor's public pages, keeps a dated history of every change and sends a brief of the few that matter.
At a glance
| Feature | Plainrival | Competely |
|---|---|---|
| Core job | Daily tracking and a weekly brief | Instant AI competitive analysis |
| Free plan | Timeline + 7-day trial, 1 competitor | 1 analysis against 2 competitors |
| Entry paid plan | €39 / month, 3 competitors | $39 / month, 10 per project |
| Brief frequency on the entry plan | Weekly | Every 2 weeks |
| Full SWOT and positioning analysis | Opportunity reports | |
| Dated change history with screenshots | Not described on its site | |
| Export | Markdown, JSON | CSV, PDF |
Plainrival prices exclude VAT. Competely prices are in US dollars.
When Competely is the better choice
- You need an analysis today. For a pitch deck, a new market or a planning offsite, Competely writes a full competitive analysis in minutes.
- You compare many competitors at once. Its entry plan allows up to 10 competitors per project, across 3 projects.
- You want a SWOT. Competely covers positioning, audience, sentiment and a SWOT in one report.
- You work for clients. It is built for agencies and consultants as well as in-house teams.
Why teams pick Plainrival
- What changed, and when. Website change tracking checks pages daily and keeps each change with a date, a text diff and a screenshot.
- One move per item. The weekly brief has at most 7 items, each judged against your positioning.
- Switching signals. Complaint and switching signals from public discussion, starting with Hacker News.
- Built in the EU. Your data is stored in Frankfurt.
Questions
What is the difference between Competely and Plainrival?
Competely starts with an AI analysis of your competitors and re-runs it a few times a month. Plainrival starts with daily checks of their public pages and keeps a dated history of every change, then picks the ones that matter for a weekly brief.
How much does Competely cost?
Its pricing page lists Starter at $39, Pro at $59 and Scale at $99 a month, and a free analysis against 2 competitors. Plainrival has a free account, then €39, €129 or €249 a month, excluding VAT.
Does Plainrival write a full competitive analysis?
Not in one go. The opportunity report groups pains, missing features and quick wins per competitor, with quotes, and the brief explains each change. For a one-off SWOT, Competely is the better fit.